How to set communication goals that actually stick: A practical framework for 2026, by Ruth Oji
Last week, we talked about why communication goals fail. The vagueness problem. The motivation trap....
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Nigeria is Africa’s most populous country. Their rich diversity is represented in over 500 people groups. Mangroves in the south, grasslands in the north, and wetlands along the coast emphasize this diversity geographically. Northern Nigeria is largely Muslim, feudalist, and impoverished with over 80% of the nation’s poor. Southern Nigeria is more developed and majority Christian. Deep ethnic and religious divisions threaten the nation as a whole.
Constant tensions exist particularly in the northern and central states where Muslims and Christians co-exist. Since 1999, 12 northern states have imposed Sharia law, causing many human rights abuses. In 2009, Boko Haram — one of Africa’s largest Muslim extremist groups — launched an insurgency in Nigeria intending to root out corruption and establish Muslim rule. Though they lost control of much territory, they remain a grave threat, primarily in the north. They continue to kill, loot, attack schools, abduct women and children, and conscript men and boys into their army. Years of devastating violence has left millions displaced and tens of thousands dead. In addition, nomadic Fulani herdsmen are a violent threat across central Nigeria, brutally killing many farmers and competing for their land. Though Nigeria is Africa’s largest producer of oil, nearly half the population remains in poverty. Over 30% of the rural population lacks clean water. HIV/AIDS has also left an estimated 2.5 million orphans.
Nigeria is home to a large majority of West Africa’s Evangelicals and Africa’s largest church by membership, with roughly 65,000 weekly attenders. The Nigerian Church has sent several Christian missionaries out! But with the nation’s north-south divide, believers in the Muslim-majority north have suffered decades of persecution. Even so, Muslims are being drawn to Jesus and the Church has experienced growth. Yet, some places of Nigeria have seen such fast Church growth that the new believers lack proper discipleship and spiritual guidance. Second-generation nominalism, syncretism, tribal and denominational divisions, materialism, and immorality all threaten the Body of Christ. The false teachings of the prosperity gospel are also rampant. About 16% of Nigeria’s people groups remain unreached, many of which are being rapidly Islamized.
236,747,130
31%
236,747,130
31%
1:55 AM
Abuja
Federal Presidential Republic
English, Hausa, Yoruba, Igbo, Fulani, Over 500 Additional Indigenous Languages
$5,700
63.2%
Data sources.
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